Stockings Series, Part 3: Ads from the Archives, 1890-1939


The story of stockings began before the nylon version captivated American women. Leading up to the craze for the synthetic stretchy material, silk stockings had their moment from the late 19th century through the mid-20th century. As hemlines rose and legs were exposed, silk stockings became an essential part of many women’s wardrobes. As I mentioned in Part 1 of Threaded’s Stocking Series, women, on average, purchased eight pairs per year. By the 1930s, in fact, Japanese silk producers were earning $70 million annually, mostly from stocking production. But the non-stretchy silk product was expensive, deteriorated quickly and ran easily. So before nylon was invented (and women went so far as to paint stocking onto their legs when there was a wartime shortage), techniques thought to elongate the lifespan of silk hose were embraced.

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