For much of the 20th century, pantyhose were an essential component
of any polished woman’s outfit. But then, many Gen X and Boomers stopped
wearing pantyhose years ago, dismissing them as uncomfortable and
easily ruined by runs. Most Millennial women have never even worn them,
and thanks to more casual office wear, they don’t need to in most
offices.
Overall sales for sheer hose are down 8% in the 12-month period
ending in September, according to the NPD Group / Consumer Tracking
Service, and just last year, Cosmopolitan’s style editor declared that
hose was not okay.
But pantyhose is far from extinct. In fact, it is enjoying a small
bit of a popularity among younger women, according to the NPD Group.
Sheer hosiery had $482 million in sales in the one year period ending
May 2015, the NPD Group reports, and 27% of those sales were to
Millennials, which considering its increase of 9%, the group calls a
notable revival.
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