For much of the 20th century, pantyhose were an essential component of any polished woman’s outfit. But then, many Gen X and Boomers stopped wearing pantyhose years ago, dismissing them as uncomfortable and easily ruined by runs. Most Millennial women have never even worn them, and thanks to more casual office wear, they don’t need to in most offices.
Overall sales for sheer hose are down 8% in the 12-month period ending in September, according to the NPD Group / Consumer Tracking Service, and just last year, Cosmopolitan’s style editor declared that hose was not okay.
But pantyhose is far from extinct. In fact, it is enjoying a small bit of a popularity among younger women, according to the NPD Group. Sheer hosiery had $482 million in sales in the one year period ending May 2015, the NPD Group reports, and 27% of those sales were to Millennials, which considering its increase of 9%, the group calls a notable revival.
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